In this issue, you will find:

1. Integrating the Internet into Traditional Marketing Models
2. Ad Banners: who, where, when, how and why
3. GRAPHICS - how do they get it to look like that?
4. How do I get my site listed?
5. Geez, I never thought of that!

1. Integrating the Internet into Traditional Marketing Models

   If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

   ~ Corporate web sites ubiquitous but feeble - report
   http://www.internetnews.com/Reuters/feeble.html

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2. Ad Banners: who, where, when, how and why

   Before you spend the money, understand the medium and it's effectiveness.

   ~ Online ads beginning to click
   http://www.usatoday.com/life/cyber/tech/ctc187.htm

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3. GRAPHICS - how do they get it to look like that?

   Image Maps: just a click away!

   ~ Creating A Client-Side Image Map
   http://www.personal.psu.edu/users/k/x/kxs156/tut1.htm

   ~ Image Maps
   http://www.eng.hawaii.edu/Html/Neat/imagemap.html

   ~ Quick and Dirty Guide to Image Maps
   http://www.ozemail.com.au/~noeljc/quick&dirty/map.htm

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4. How do I get my site listed?

   The below sites allow for easy submission - just provide your home page URL and the "spiders" will crawl the page incorporating text from the page into its database. The title, text and meta tags are used to read the page, so make sure the content of the HTML document is up-to-date and relevant before you submit your URL.

   These are some of the more popular search engines on the Web, so if you're not in the databases yet, you should be.

   Infoseek
   search page: http://www.infoseek.com/
   submit URL: http://www.infoseek.com/AddUrl?pg=DCaddurl.html

   Lycos
   search page: http://www.lycos.com/
   submit URL: http://www.lycos.com/addasite.html

   WebCrawler
   search page: http://webcrawler.com/
   submit URL: http://webcrawler.com/Help/GetListed/AddURLS.html

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5. Geez, I never thought of that!

   Looking for innovative ways to attract users to your site? What about this:

   How exciting are pimples? Not very, but if you are a teenager waging war against them, this is the site for you.

   Propa pH has created a site specifically geared toward the young and blemished, complete with animation, music, and lots of cool graphics.

   But behind the hype lies a solid foundation. This company knows its audience and knows how to keep 'em coming back. Along with a fresh appearance, this site features:

   • a tutorial on what acne is and how to use Propa pH to get rid of it
   • a monthly drawing for prizes, including a $5,000 Scholarship Contest
   • a survey (teenagers love to give their opinion) with free coupons as incentive

   While this site is small in scale, it has all the earmarks of a successful Web site. By using tutorials to educate its prospect base, contests to attract return traffic, and a survey to gather information and encourage the sale of it's products, Propa pH has effectively employed the Internet as a valid marketing vehicle.

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