Web Professionals UPDATES

Issue 3; December 31, 1997

In this issue, you will find:

  1. Integrating the Internet into Traditional Marketing Models
  2. Ad Banners: who, where, when, how and why
  3. GRAPHICS - how do they get it to look like that?
  4. How do I get my site listed?
  5. Geez, I never thought of that!

  1. Integrating the Internet into Traditional Marketing Models

    If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

    ~ Online Marketing Techniques From Beginner to Advanced!

  2. Ad Banners: who, where, when, how and why

    Before you spend the money, understand the medium and it's effectiveness.

    ~ Banner Ads Get Flashier, But Is It Enough?

  3. GRAPHICS - how do they get it to look like that?

    Ok, we've talked about GIF and JPEG, but what other formats are good for the Web? Let's look at PNG:

    ~ What is PNG (Portable Network Graphics)?

    ~ PNG: A Turbo-Studly* Image Format

    ~ PNG Specifications

  4. How do I get my site listed?

    AltaVista: The Internet's first "super spider"

    AltaVista was introduced by Digital Equipment Corporation in December, 1995 as the Internet's first "super spider" and has become one of the most popular search engines on the Web (see the original press release.)

    When you submit a URL using the online form, the super spider software creates and dispatches a "brood of spiders" that crawls the entire Web site. The spiders index the initial URL, then follow embedded hyperlinks until all pages are indexed.

    It typically takes 1 - 2 days for the spiders to crawl a site. Once the pages are indexed, they are available for queries immediately. Each page has it's own listing in the database, and when queries are performed, individual page listings appear within the search results and are ordered based on relevance.

    How a page listing appears in the database, depends on the content of the HTML document. In the absence of any other information, AltaVista will index all words in the Web page (except for comments), and will use the first few words of each document as a short abstract.

    It is also possible for you to control how your page listing appears by using META tags to specify both additional keywords and a short description. AltaVista will index the description and keywords up to a limit of 1,024 characters.

    For example, look up the Web Professionals home page listing: enter the phrase "Web Professionals: Integrating the Internet into traditional marketing models" into the search bar on AltaVista's home page. Then, visit http://www.webprofessionals.com/ and view the document source to see how META tags were used to create the listing.

    To change a listing: edit the HTML document and re-submit the URL using the online form. The AltaVista spider will crawl the updated document and replace the old listing with the new information.

    NOTE: In order to maintain the integrity of the index, AltaVista strongly discourages spamming and will disallow URL submissions from those who submit pages with numerous keywords, or with unrelated to the real content of the pages.

  5. Geez, I never thought of that!

    Looking for innovative ways to attract users to your site? What about this:

    Expansion Plan For Greeting Cards

    Greeting-Cards.com recently became the latest Web merchant to establish an associates program, offering to bring a card shop to any site that wants one.

    Participating sites will be able to brand the electronic card shops as their own and will receive up to 20 percent of the sales. Greeting-Cards.com will host the shops on its server.

    Web sites from personal pages to cybermalls can participate, and the largest sites can request cards that are designed exclusively for their customers.



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