If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

Web sites need to generate revenue. But by what means do we get that income? Some sites are crossing the line between editorial and advertorial, and this lack of separation could mean a loss in credibility for us all.

The color of graphics on the Web can vary from monitor to monitor, browser to browser. This article looks at the variables that can change color on different systems, and discusses the effect file format has on the color of graphics.

Savvy marketers can synergize the benefits of search engine listings and search engine advertising - step-by-step instructions.

Looking for innovative ways to attract users to your site? What about this:

These two articles, written by Frank G. Risalvato, of IRES, Inc., discuss the potential benefits of creating a Web site which, instead of being part of your existing company, compliments your existing company as its own entity. Part one creates the scenario and part two studies the results of the experiment.